Unilever

Unilever, through its leading personal care brands Rexona and Dove, is proud to be the ICC’s first dedicated global partner for women’s cricket through to the end of 2027. This landmark partnership marks a powerful alignment of purpose: Rexona, the world’s number one deodorant brand, is driven to inspire movement and empower people to break limits—an ambition that resonates deeply with the ICC’s commitment to accelerating the growth of the women’s game worldwide.

As a global partner, Unilever will play a pivotal role across ICC’s flagship women’s events, including the ICC Women’s Cricket World Cup 2025 in India, the U19 Women’s T20 World Cup in 2026, and the inaugural Women’s Champions Trophy in 2027. But the impact goes beyond the pitch.

Together, ICC and Unilever are activating purpose-led programs such as CRIIIO cricket festivals and community initiatives that blend sport with hygiene education and confidence-building for women and girls. These efforts aim to create inclusive spaces where every girl feels empowered to participate, play, and thrive.
This partnership is more than sponsorship—it’s a shared mission to elevate women’s cricket on the global stage and inspire the next generation to step forward with confidence.